Just having a presence on the web and social media isn’t sufficient in today’s new era of digital marketing. Agents will learn how to create and deploy social media and content curation strategies and tactics to vastly improve their online visibility and customer engagement opportunities. Specific emphasis is placed on real estate-specific intelligence, use cases and best practices in social/digital media, and the emergence of newer visual channels such as Instagram and Pinterest. The course also provides a brief framework to ensure agents’ online activities remain compliant with TREC rules, the REALTORS® Code of Ethics, and federal regulations regarding influencers, reviews and endorsements.
Advanced Social & Digital Media Strategies
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Amber Brown is the brokerage owner and Designated Broker for White Label Realty Co serving the Waco, Austin, San Antonio, and surrounding areas. She has over 12 years of experience in the real estate industry holding a variety of roles including production in residential sales, team executive assistant, brokerage compliance officer and eventually a designated broker and owner. She has an entrepreneurial background, opening & operating her own personal fitness studio for over 8 years as well as bar design and management for 4 years. Her career path has led her to becoming an expert in real estate education, operations, mentorship, and leadership development.
Amber holds multiple certifications and designations as well as a TREC qualifying course instructor specializing in all three GRI courses, Legal I & II, Broker Responsibility, multiple Contracts courses and Advanced Social Media classes. Amber serves on multiple national, state and local association committees ranging from MLS/Technology, Professional Standards, Risk Reduction and Professional Development committees. She is a driven leader who loves to push the boundaries for growth while finding new and improved ways of shaping the real estate industry. Amber is passionate about education and as a Texas Realtors Faculty Member she takes this role very seriously. She focuses on leadership training, mentoring and consulting with realtors to ensure they fulfill their fiduciary responsibility to serve clients at the highest level. When she is not at the office, Amber loves to spend time exploring her community with her husband, four kids and two dogs."