Unlock MLS is currently developing a new, limited listing type within Matrix that will give your clients greater flexibility in marketing their listings. Launching summer 2025, Flex Listings will be housed solely within Unlock MLS, require less data upon entry, and enhance your listing marketing toolkit. Here’s a sneak peek at what you can expect!
How it Works
Flex Listings allow sellers to retain exclusive fiduciary representation while keeping their marketing options flexible. It’s intended to serve as a stop-gap solution for sellers who are testing the waters, readying their property for prime time, or sensitive to the amount of information displayed in a complete listing.
Key Features
Accessible within Matrix by all Unlock MLS subscribers.
May remain in the MLS database until the listing contract expiration date.
Included in VOW feeds but not permitted for display on VOW or IDX sites.
Smaller set of required fields for quick, limited data entry.
List price field is optional and not tracked, allowing sellers to “test the market”.
Average Days on Market does not accrue.
Compliant with the NAR Clear Cooperation Policy, with no marketing restrictions by the listing broker once the Flex Listing is delivered.
Upon closing, all sales information, including sales price, will be required.
Benefits
Expanded Marketing Reach | Enables agents to generate pre-market interest, attracting potential buyers before full listing activation.
Client Flexibility | Provides sellers with an opportunity to test market conditions and strategize pricing that balances broader public marketing and privacy concerns.
Preserved Business Value | Offers a strategic tool for agents to differentiate listings and optimize marketing efforts, bolstering subscriber value.
Accuracy & Accessibility | Keeps listing data within the Unlock MLS ecosystem, ensuring more accurate sold data and equitable listing access.
Compliance | Offers a compliant alternative to “off-MLS” marketing while allowing controlled exposure to interested parties.
Why This Matters
Selling a home is a deeply personal decision that comes with nuanced seller motivations, privacy concerns, and strategic needs that don’t always fit neatly into rigid policy frameworks. That’s why Unlock MLS is committed to offering flexible solutions that empower you to meet the unique needs of the clients and marketplace you serve. Flex Listings balances consumer privacy, professional representation, and the marketplace integrity that the MLS was built to uphold. It fosters trust in the MLS by more fully addressing the seller’s unique needs while ensuring that all MLS subscribers – and their clients– have equitable access to the listing.